Personable designer with exceptional networking skills and is enthusiastic to collaborate. Approaches projects with a strategic and analytical mindset which lends to swift development of concepts and layouts.
“BE” Campaign
In an increasingly competitive luxury hospitality market, the client faced a challenge shared by many iconic destinations: how to evolve beyond traditional gaming-centric marketing and reassert its place as a complete lifestyle experience.
Through this flexible yet cohesive narrative, the “Be” Campaign transforms traditional resort marketing into an emotive storytelling platform that elevates the brand. It personalizes the guest journey and positions the property not merely as a destination, but as a state of mind.
“Kickman” Campaign
At the heart of the “Get Your Kicks” platform is Kirk Kickman, the casino’s new mascot. A lovable, over-the-top professional football kicker with a golden leg and an even bigger personality. Kirk embodies the thrill of going for it, taking a shot, and celebrating every win, big or small.
Whether he’s booting jackpots into the stratosphere, punting boredom out of the building, or coaching guests on how to “kick it into high gear,” Kirk personifies the property’s promise: at this casino, you don’t just have fun, you get your kicks.
